Meet our crew.

After years of going “up north,” mama Kris and daughter Amber had an epiphany: People like their homes, but they LOVE their cabins. We shared this idea with ace designer Jenny, who quickly came onboard and brought it to life. We hope to help you celebrate your love of all things cabin-y — with all the people you love to hang with at the lake.

ethically made apparel

Our clothing is sourced and printed in the USA through companies that align with our values: quality clothing with fair treatment of employees (see FAQ for more info). We chose the softest materials (and cool colors), so everything looks and feels amazing. We want our wearables to be the ones you actually want to wear.

environment first

Love the earth and it will love you back. We believe in a healthy environment, inside and out. So we source our apparel from a company that is not only ethical towards the employees, but puts the environment first with their practices (see FAQ for more info). Also, all of our packaging is 100% recyclable and 10% of all profits will be donated to environmental causes. It’s only natural, y’all.